Do you know what is the most common question that I get every day on social media, forums or email? “How to get insights about my Google Analytics data?” People approach me saying that they have a Google Analytics account for years, but they look only at page views or the number of visitors they…
Walmart vs. Amazon – Who wins?
I have come to appreciate an intense competitive showdown. I cannot ever remember a fight between two superpowers with either most substantial sales and or market valuations in the retail world. In my view, as Amazon got stronger, they poked the sleeping bear, and that was Walmart. Jeff Bezos and the late Sam Walton…
THE RISE AND SHINE OF MOBILE ADVERTISING IN E-COMMERCE : FLIPKART
The digital medium has been rendered compact and more power-packed than ever imagined, in the form of smartphones. From shopping, to delivery, to entertainment, gaming, communication and much more, the mobile device is a ubiquitous and essential tool to survive in the 21st century. The Internet & Mobile Association of India (IAMAI) estimates…
Top 10 Digital Ad Spenders :
We are now over halfway through 2018, and marching towards the end of Q3. Big brands have executed a good portion of their advertising budgets already, while some may be waiting for the upcoming holiday season to kick spending into full gear. Which brands have had the biggest advertising budgets so far in 2017? Using…
Planning of a Mobile Ad Campaign : A to Z
The Ultimate Guide to Planning a Mobile Ad Campaign :- More people than ever are living their lives on smartphones. Your future clients are literally around the corner of your store. How do you plan an effective mobile ad campaign that can get them in your door? Many brands and businesses expect the use of…
Why are non-profitable startups still getting funded?
Welcome, Thank you for landing here 🙂 Don’t worry, I’ll make this article very crisp & clear, not cumbersome like the Mondays 🙂 So, let’s dive into this.. The Amount of funding a startup gets depends on its Value and the percentage of stake it wants to sell. For example if a startup is valued…
Flipkart-Walmart Deal : Who Won?
Flipkart-Walmart Deal : Who won? “Flipkart-Walmart Deal : Investors, Founders or Consumers, Who won?” As the old cliche goes, “A satisfied customer is the best business strategy of all.” Holds true? Well, the game has been changed, “satisfied customer” is no more a strategy but a word. In this era of globalization and Internet,…
Love is in the air.
Crystal and Jonathan were madly in love with each other. Everyday they seat underneath a tree and spoke for hours. All they wanted to do was to get married and settle down together. Everything was happy and merry until….. Crystal had to leave the country along with her parents, due to an emergency. Crystal broke…
Beatitudo volantes (Flying happiness)
On a sunny day a rag picker was picking up garbage from the road. Sweaty and tired, he saw someone from a nearby building’s window throwing paper planes!! Irritated watching someone increasing pile of his work , He picked up all the paper planes and went towards the building. All he wanted to do was…
And they’re gone…
This is how I’d fallen out of love with them: I didn’t. It’s just that one day I woke up, and I just.. I just didn’t feel anything for them, Not love, Not hate, Not angry, not even sadness or disappointments,… just nothing. Like my heart and even my mind, entered into a sudden Oblivion,…
Finance Bill (Basics you need to know)
What is Finance Bill? A Finance Bill is besically a “Money Bill” as defined in Article 110 of the our Constitution. What Finance Bill actually does? The proposals of the government for levy of new taxes, modification of the existing tax structure or continuance of the existing tax structure beyond the period approved by…
GST
Goods & Services Tax ; A revolution in Indian taxation system!! 17 years ago (in 2000) , our then honorable prime minister Shri Atal Bihari Bajpayi had proposed the idea of a “Single taxation system“, like world’s most nations are having, to be implemented in India. At that point of time the time “GST” was…
Demonetization :- Suffer now, Smile later!
A historic movement to curb Black money and eventually Corruption!!
Farmer’s Suicide :- The only way to end their pain?
Agriculture has always been celebrated as the primary sector in India. Indian economy is a pro-agrarian economy, which literally means, agriculture is the pre-dominant sector of indian economy. According to 2001-11 census, 22% of Indian population are cultivators and agricultural laborers, i.e Farmers, Or to be precise “If you ate today, congratulations, directly or indirectly…
Lost Hands ( When a doubt tried to ruin his unconditional affection..)
Story of a guy , when-a-doubt-tried-to-ruin-his-unconditional-affection, a good friend, a brother.
She cares of your happiness.
When you really care about someone, Their happiness matters more than yours, And She Cares. She has only one dream in a relationship and that is “Your Happiness.” The truth is, she doesn’t need much at all. It’s not that she has lower expectations but She just knows what actually matters. She knows what is…
Saurabh Kumar 